IT Hardware

Deep dive on client profitability with Telary

From blind spots to clear insights with our data platform

$1.498k
Increased yearly margin
SalesCo logo

Company

SalesCo

Industry

IT Hardware

Company Size

10-50 employees

About SalesCo

SalesCo is a company selling IT hardware tooling. Their sales teams were struggling to get a clear view of client profitability due to fragmented data sources and manual processes.

The Challenge

SalesCo was having difficulties in assessing client profitability due to scattered data sources and manual reporting processes. This lack of visibility hindered their ability to make informed decisions and optimize sales strategies.

No automated Data Processing

A CRM was used but data processing was manual and error-prone

Disparate discounts given

Discounts were given without a clear view on profitability

The Solution

SalesCo deployed a data platform to modernize their entire data pipeline. The solution included automated data ingestion and dashboarding for clear visibility on client profitability.

Customizable ingestion

Python ingestion scripts automated for maximum flexibility

Data warehousing

A single data warehouse aggregating data from every source in the company

Efficient Data Modelling

Data modelling permitting an easy and cost-effective way of reusing data

Integrated Data Sources

Telary seamlessly connected and unified data from SalesCo's existing systems, creating a single source of truth for all business operations.

Salesforce

CRM

Client information and sales data

Intercom

API

Support files

PostgreSQL

Database

Existing business applications

3+ data sources unified into one powerful platform

Results & Impact

$1.498k
Increased yearly margin
Yearly margin increase due to better visibility on profitability

The implementation of the data platform delivered transformative results for SalesCo. Thanks to the data platform and an analysis layer built on top of it, SalesCo achieved a clear view on client profitability, enabling them to set precise KPIs and OKRs. This newfound visibility empowered SalesCo to optimize their sales strategies, leading to a significant increase in yearly margin.

"
SalesCo's partnership with Telary has been a game-changer. The data platform provided us with the clarity we desperately needed on client profitability. With automated processes and insightful dashboards, we can now make informed decisions that drive our sales strategies forward. The impact on our yearly margin speaks volumes about the effectiveness of this solution.
P M
Paul Martin
Chief Technology Officer
SalesCo

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